Recently, I’ve had the privilege of chatting with someone I consider a mentor and a friend. The lovely Christina Clark, as a lady veteran in the game of entertainment, her longevity places her among the top to ever play. Considered an “entertainment dealer”, she’s back with a brand new venture, one that pays homage to the position and importance of a very important figure in hip-hop, music as a whole. The coveted DJ. Ms. Clark has created The ADJENCY, A DJ Agency
As told to Fawn•Nicole
Music Junkies: First, please tell us a bit about yourself.
Hello Music Junkies! I am an executive who specializes in brand management and marketing for corporate brands, professional athletes and DJ’s.
What IS The ADJENCY?
The ADJENCY, A DJ Agency has been designed to help DJ’s to develop and execute their Brands through Publicity, Management, Events, Marketing and Promotions.
Who are the clients?
Our Clients include TV and Radio Personality Big Tigger
, Timbaland’s and Missy Elliott DJ, Freestyle Steve
, Award Winning Turntable extraordinaire, DJ NVS Styles
, Personality and Blogger, Shelly Flash
, Grammy Award winning Producers DJ Nasty
and The Nasty Beat Makers and Producer DJ Eddie F
of Heavy D and The Boyz and DJ MLK
, Official DJ for T.I.
Why did you create this company?
I have been working with DJ’s since about 2004. One thing that I noticed is there aren’t many management or PR agencies that represent DJ’s outside of S.K.A.M, The Heavy Hitters or Deckstar, who represented DJ A.M (R.I.P). The Major Booking Agencies like ICM, CAA don’t handle DJ’s. William Morris Endeavors will represent DJ’s only if you are on the level of Jazzy Jeff or David Guetta.
What do you plan to accomplish with this latest business venture?
Our goal at The ADJENCY is to help DJ’s build and promote their brands and learn how to become Business Men and Women so that they can navigate through the Corporate World and make money while doing it.
Any upcoming events to be mentioned?
Yes. We are in the process of developing our website. We have events scheduled during the 2012 BET Hip Hop Awards Weekend.
Freestyle Steve is about to release his Mixtape Series called “The Party Series”.
DJ Nasty has placements on DJ Khaled’s new album “Kiss The Ring”.
*Editor’s note, DJ Nasty has recently started over at Orlando’s Power 95.3 station! Congrats Fam! Kiss the Ring 8.21.2012 GO GET IT! Nasty Beat Makers, We the Best!
DJ MLK just released the mixtape, “GoodNight Don’t Exist in #ATL”.
Big Tigger is growing his podcast on Podomatic and iTunes. He’s gearing up for the NBA Season as the Official DJ of The Washington Wizards.
Is there dream client of yours?
Yes I have a few. I would love to work with D’Angelo. He has been a dream client of mine. I’m so happy he’s making a comeback. Also, Madonna from a show production scenario, Penny Hardaway, Eddie Murphy, and Vanity Fair for their annual Oscars party.
Anyone else in entertainment you’d love to work with that you haven’t already?
Oh my! *laughs* Yes. I would love to work with New Edition as they are one of the key reasons why I’m in entertainment. I would like to work with show producer David Gest, Produce the MTV VMA’s and work with DJ Paul Oakenfeld and basketball star Steve Nash.
For more information please contact The ADJENCY, A DJ Agency.